Press Kit
Last updated: 14 April 2026
Everything you need to write about WayBalance. All assets are free to use in editorial coverage. Click any image to open the full-size version.
About WayBalance
WayBalance is a beautifully designed health and wellness app for iPhone and Apple Watch. It brings weight tracking, BMI calculation, water intake logging, and step counting into one elegantly simple experience — with smart insights, beautiful charts, and home screen widgets that keep your health data always within reach.
Built with a privacy-first approach, all health data stays on-device and in the user's private iCloud. No accounts, no servers, no tracking.
Key Features
- Weight tracking with 7-day moving average trend analysis and sparkline charts
- BMI calculator with animated gauge, WHO regional context, and category bands
- Water tracking with interactive droplet UI, daily goals, streaks, and celebrations
- Step counting via Apple HealthKit with weekly bar charts, calories, distance, and floors
- Goal prediction — journey card that evolves from assumption-based to data-driven as you log more
- 5 home screen widgets including an interactive water widget for logging directly from your home screen
- Lock screen widgets for weight trend, water, and steps
- Apple Watch app with full water logging, weight trend, steps, BMI, and watch face complications
- Privacy first — on-device storage, iCloud sync, anonymous analytics via TelemetryDeck, no accounts required
Fact Sheet
| Developer | Kukkdi Ltd |
| Location | United Kingdom |
| Platforms | iPhone (iOS 17+), Apple Watch |
| Price | Free with Premium — £1.99/week, £19.99/year, or £34.99 lifetime |
| App Store | Download WayBalance on the App Store |
| Website | waybalance.app |
| Press contact | hello@waybalance.app |
| Sister apps | WattKit (wattkit.app), FLIPunit (flipunit.app) |
Screenshots — iPhone (Light Mode)
Screenshots — iPhone (Dark Mode)
Screenshots — Apple Watch
Widgets
App Icon & Logos
Click to download the full-size asset.
Brand Colours
Indigo (Primary)
#5856D6
Weight (Orange)
#FF9500
Water (Blue)
#007AFF
Steps (Yellow)
#FFCC00
BMI (Green)
#34C759
Journey (Purple)
#AF52DE
Typography
- Headlines: DM Serif Display
- Body: Inter
Usage Guidelines
- Do not modify, distort, or recolour the logo or app icon
- Maintain clear space around the logo — at minimum the width of the logomark circle
- Use the indigo (#5856D6) logomark on light backgrounds and the white logomark on dark backgrounds
- Screenshots may be cropped but should not be altered or filtered
Contact
For press enquiries, review copies, or interview requests:
- Email: hello@waybalance.app
- Developer: Kukkdi Ltd
- Website: waybalance.app